Author Archives: Juan Velesaca

Think of the last time you decided to buy something online.  Illustrate the process that led you to that purchase with the purchase funnel or the decision journey.  Is there any part of the process that does not fit?  If so, how would you conceptualize the process?  What is the value of the purchase funnelContinue reading “Blog Post #5”

Prompt 1:  Compare three celebrities with a social media presence that represent at least two different gender identities (man, woman, transgender, cisgender, gender non-conforming, etc.).  Collect and analyze data from their social media performances and evaluate the comments from others to these three celebrities online.  What are the differences, if any, between the three celebritiesContinue reading “Blog Post #4”

Prompt 2: Select from one of the participatory subcultures (Wikipedia, Fan Fiction, Remixes, Mash-Ups, or Parodies) and find one or two cultural artifacts that fit within the participatory subculture chosen. Analyze the cultural artifact(s) in regards to the model of culture, language, and method of cultural transmission.  What aspects of culture are being transmitted through theContinue reading “Blog Post #3”

Prompt 2: Are relationships experienced in social media contexts “real” and in what sense?  What makes a relationship authentic?  What criteria would you suggest are important in answering this question? When it comes to relationships as a whole, it tends to be very complex and complicated. Then add it to social media, and that inContinue reading “Blog Post #2”

Be yourself; Everyone else is already taken. — Oscar Wilde. What first drew me to this course was the title of the course. Being heavily involved with social media in my personal life, I was interested to see how I could actually learn about. I know how to navigate my way around the technical worldContinue reading “Blog Post #1”